mobile app marketing

7 Things to learn from our app startup – Part 7

This is the final part of a 7 day series titled “7 things to learn from our app startup”. You can view the earlier parts here

Key Point: Stop developing excuses and starting developing the app.

There will come a time when “obstacles” seem to be at every turn. “Obstacles”, in most cases, are an opportunity to make excuses. We learned early on that often times we could move passed an “obstacle” simply by doing absolutely nothing. I know that sounds crazy, but sometimes obstacles aren’t really obstacles. Sometimes we see the “fear” of an obstacle as the threat, and we force ourselves to create more work just to avoid something that may or may not be a problem in the future. Don’t get me wrong, it’s great to look towards the future and be aware of possible roadblocks. However, don’t make it a problem, until it’s a problem. Let me give you an example. We ran into an obstacle to where we may have to completely redesign our branding for the company. That meant changing the brand, the marketing material, the app design, the website, the social media presences, our invoices, our sales tools, the print collateral we gave to clients, not to mention trashing the brand recognition we’ve already established. I’m talking hundreds of hours of work wasted, and hundreds more ahead just to put us back on track. Well, if it’s an obstacle we need to fix, we better get on it right? Wrong. It wasn’t a problem, yet, and more than likely won’t be in the future. Now let me put that same sentence with a few changes in bold to show how the scenario really was: “We ran into a potential obstacle to where we may or may not have to completely redesign our branding for the company.” We saw the potential problem, analyzed the situation, and made the decision to do nothing. This wasn’t just one situation we “got lucky” on. This has happened time and time again. Things popped up that seemed to require immediate attention. Things that could have sucked the determination and life out of our company had we made excuses for needing to give in to these “obstacles”. Learn to identify real obstacles, and obstacles that are just time wasters.

Thanks for reading the final part of our 7 day series. As we continue to grow and move forward there will be more obstacles, more challenges, and more learning. We’re excited for the adventures to come with Cyphr! Don’t forget to follow us on Facebook and Twitter. If you have any questions or comments feel free to comment below!

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